Who is Ajit Jani?
Hello,
It is great to meet you. A little about myself; I am a treasure hunter, problem-solver and a storyteller. My trove comes in the form of nuggets of truth and insight.
My process has evolved to first fully understanding our client's story. What is it that makes them who they are, how do they see themselves, where are they in the marketplace? It is all about relationships and we need that to start at the beginning of the story.
Secondly, who and where are their target audiences and what are the cohorts? Not only where their eyes and fingertips are, but their hearts and desires; their needs.
How do we bridge that gap? Brands are relationships, they need to be nurtured and understood in order to be defined. That's where I fill in with the missing piece. Combining my research, trends, histories, intuition, and good, old-fashioned pitching - we weave the story together where we all meet; all of our aspirations abound and we come together honestly and truthfully.
As you can see from my resume experience, my path to the research and strategy field has been unique. That is because I am unique. That is what I seek out in my client - that part of the story which allows them to stand out; sets them apart. I seek out the kindred sui generis which binds and bridges us. I abhor myopia and cookie-cutter solutions.
With my experience in account planning, in-depth qualitative market research, strategy development, branding, a unique perspective on consumer insight development, presentation development, consumer research, and my innate ability and experience in selling the client on what I’m passionate about – come see how your story unfolds...
